According to Ontario provincial government reports in 2016, the transportation sector is the leading contributor to greenhouse gas emissions, emitting 35% of GHG emissions in the province. Electric vehicles are one of a range of strategies to lower carbon emissions, yet they currently make up less than 1% of new vehicle sales in Canada, compared to leaders such as Norway (30%). Further, how people make decisions about alternative vehicle purchases is relatively under-studied in the social sciences, particularly the social influences on purchasing behaviour. Read more
